Procedures

All of our promotion consisted of around three bits one happened into the additional and you may partially overlapping times (just like the found regarding the timeline from inside the Figure step one ): (i) a strategy launched toward MSM dating applications and you can other sites, (ii) advertisements on websites out of gay events and nightclubs and you will (iii) an excellent poster and you may postcard-dependent venture inside nightclubs and you can sex-on-properties sites and while in the a gay-lesbian road festival. Into the promotion into matchmaking programs and you can websites, we computed the fresh volume away from ads revealed and click-using costs (CTR) and you will investigated the fresh new separate effectation of style and you will program on the count out-of ticks having fun with a negative binomial regression design. I evaluated this new procedures? achievements of the their arrived at (we.e.